Fila History: 
In 1911, the Fila brothers formed a company named Fila in Biella, Piedmont. It actually started since the brothers were fired from adidas. Hence they started FILA which preferably stand for “Finally I Left Adidas”. The company mainly manufactures sportswear apparels and footwear’s.
In 1911, the Fila brothers formed a company named Fila in Biella, Piedmont. It actually started since the brothers were fired from adidas. Hence they started FILA which preferably stand for “Finally I Left Adidas”. The company mainly manufactures sportswear apparels and footwear’s.
Acquisition:
The Italian ownership Holding di Partecipazioni sold the company to US hedge fund Cerberus Capital Management in 2003, since the company had over committed itself to very expensive endorsements. In Jan 2007, the global Fila brand was acquired by Fila Korea ltd (a separate company operating under license). And thus became South Korea’s largest sportswear brand.
The Italian ownership Holding di Partecipazioni sold the company to US hedge fund Cerberus Capital Management in 2003, since the company had over committed itself to very expensive endorsements. In Jan 2007, the global Fila brand was acquired by Fila Korea ltd (a separate company operating under license). And thus became South Korea’s largest sportswear brand.
The company is headquartered at Sparks, Maryland, USA.
Fila sportswears are seen in sports like Tennis, Golf, Basketball, running and few more.
Individuals like Kim Clijsters, Svetlana Kuznetsova, Alberto Tomba, Grant Hill and Liza Galvan have used this brand or are using it.
Offices:It has offices in 11 countries around the world.The official website of Fila - where you can find more information.
No comments:
Post a Comment