History:In 1921, Guccio Gucci opened a leather goods company and a small luggage store in Florence. He brought his sensible thinking in Italy through leather goods created and produced by the master craftsmanship of Tuscan artisans. Few years later the company rises into success through a sophisticated international clientele.
In 1947, the company introduced the “Bamboo Bag”, which became company’s first iconic brand. A favorite of royalty and celebrity alike, the bag is still available.
In 1950s, with the stores opening in Milan and New York, Gucci started to gain global
popularity.
Guccio Gucci dies in 1953, after which his sons (Aldo, Vasco, Ugo, and Rodolfo) took over the business. Aldo had helped lead the company to a position of international prominence. Even during the fledging years of Gucci, the family was known for its disputes and infighting.
In 1960’s, Gucci expands by opening stores in London, Palm Beach, Paris, and Beverly Hills. “Jackie O” the Gucci shoulder bag famed by Jackie Kennedy, wife of U.S. President John F. Kennedy. And the Flora Silk print scarf created by Grace Kelly- Hollywood actress.
In 1970’s, Gucci opened stores in Tokyo and Hong Kong. Thus continued to expand itself in the Far East.
In 1979, the GAC (Gucci Accessories Collection) was introduced by Aldo. He than relegated the control of perfumes to his son Roberto. However, the company was crashing down.The family’s infighting started to rise, taking the tolls on the operations of the company.
During the mid 1980’s Aldo was convicted for tax evasion in the U.S. by the testimony of his own son.
In 1982, Rodolfo transfers leadership to his son Maurizio Gucci, who holds 50% of the stakes. Rodolfo dies in 1983. In 1984, Domenico De Sole becomes president of Gucci America. Investcorp, a Bahrain-based investment company, purchases the remaining 50% belonging to Aldo Gucci and his descendants in the late 80s.
In 1994, Tom Ford becomes the Creative Director of Gucci thus leading the company to new heights. Domenico De Sole is appointed as the CEO in 1995 and the company becomes fully public.
European Company of the Year 1998: In 1998 Gucci was named as “The European Company of the Year” by the European Business Press Federation for its economic and strategic vision and the quality of management.
In 1999, Gucci enters into a strategic alliance with Pinault-Printemps-Redoute and transforms itself from a single brand company into a multibrand group.
In 2004, De Sole and Tom Ford left the company and Mark was appointed as the President and CEO of the Gucci division in 2005.
Currently Frida Giannini serves as the Creative Director for the company.
Brands:The company has expanded beyond just being Gucci by a series of takeovers.
The Gucci has complete or partial interests in the following companies or brands:
Fashion:
1. Gucci
2. Yves Saint Laurent
3. Sergio Rossi
4. Bottega Venetta
5. Alexander McQueen
6. Stella McCartney
7. Balenciaga
Perfume:
1.Roger & Galleto Boucheron( also jewelry and watches)
2. Ermenegildo Zegna
3. Oscar de la Renta
Watches:
1.Bedat & Co.
The official website of company
In 1947, the company introduced the “Bamboo Bag”, which became company’s first iconic brand. A favorite of royalty and celebrity alike, the bag is still available.
In 1950s, with the stores opening in Milan and New York, Gucci started to gain global
popularity.Guccio Gucci dies in 1953, after which his sons (Aldo, Vasco, Ugo, and Rodolfo) took over the business. Aldo had helped lead the company to a position of international prominence. Even during the fledging years of Gucci, the family was known for its disputes and infighting.
In 1960’s, Gucci expands by opening stores in London, Palm Beach, Paris, and Beverly Hills. “Jackie O” the Gucci shoulder bag famed by Jackie Kennedy, wife of U.S. President John F. Kennedy. And the Flora Silk print scarf created by Grace Kelly- Hollywood actress.
In 1970’s, Gucci opened stores in Tokyo and Hong Kong. Thus continued to expand itself in the Far East.
In 1979, the GAC (Gucci Accessories Collection) was introduced by Aldo. He than relegated the control of perfumes to his son Roberto. However, the company was crashing down.The family’s infighting started to rise, taking the tolls on the operations of the company.
During the mid 1980’s Aldo was convicted for tax evasion in the U.S. by the testimony of his own son.
In 1982, Rodolfo transfers leadership to his son Maurizio Gucci, who holds 50% of the stakes. Rodolfo dies in 1983. In 1984, Domenico De Sole becomes president of Gucci America. Investcorp, a Bahrain-based investment company, purchases the remaining 50% belonging to Aldo Gucci and his descendants in the late 80s.
In 1994, Tom Ford becomes the Creative Director of Gucci thus leading the company to new heights. Domenico De Sole is appointed as the CEO in 1995 and the company becomes fully public.
European Company of the Year 1998: In 1998 Gucci was named as “The European Company of the Year” by the European Business Press Federation for its economic and strategic vision and the quality of management.
In 1999, Gucci enters into a strategic alliance with Pinault-Printemps-Redoute and transforms itself from a single brand company into a multibrand group.
In 2004, De Sole and Tom Ford left the company and Mark was appointed as the President and CEO of the Gucci division in 2005.
Currently Frida Giannini serves as the Creative Director for the company.
Brands:The company has expanded beyond just being Gucci by a series of takeovers.
The Gucci has complete or partial interests in the following companies or brands:
Fashion:
1. Gucci
2. Yves Saint Laurent
3. Sergio Rossi
4. Bottega Venetta
5. Alexander McQueen
6. Stella McCartney
7. Balenciaga
Perfume:
1.Roger & Galleto Boucheron( also jewelry and watches)
2. Ermenegildo Zegna
3. Oscar de la Renta
Watches:
1.Bedat & Co.
The official website of company
No comments:
Post a Comment